Xbox 360 | Singularity delayed to Q1 2010

Activision says greater than anticipated interest in Modern Warfare 2 has led it to push back the time-shifting action-adventure from Raven Software. Each year, all first and third party game publishers play a massive game of chicken by releasing all their top titles during the holiday quarter. With consumers’ dollars limited, the massive pre-Christmas retail dump leaves several major titles high and dry, with new properties being particularly vulnerable to tried-and-true IPs. This was the case last holiday season, when Electronic Arts saw the launches of new IPs Mirror’s Edge and Dead Space outpaced by blue-chip franchise entries like Microsoft’s Gears of War 2 and Activision’s Call of Duty: World at War. Time keeps on slipping…into the future… With the stakes so high, many companies blink and shift their titles out of the holiday season. Now, with the fourth quarter’s start less than 3 months away, one major publisher…[...]

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Xbox 360 | Singularity delayed to Q1 2010

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