In a conference call Q&A after their earnings report, Electronic Arts executives waxed about recent successes and strategies with downloadable content. EA CEO John Riccitiello shared the motivation behind their inclusion of paid DLC in all their titles this year. “We sort of initiated our approach here originally with NBA Live with Dynamic DNA almost a year-and-a-half ago. In every case, what we’ve seen is a very positive response from the consumer and in each case, particularly with Dragon Age, a strong pickup in revenue per user. By and large, they like the extra content and we think it’s a strong positive move…we’ve got similar strong PDLC programs with all of our titles this year.” COO John Schappert embellished on the success of Dragon Age DLC. “We had downloadable content in addition to the pack-in content, if you will, available for purchase on day one. The first week, we did over a million dollars in sales on that title – that’s just …[...]

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EA Talks DLC Strategy for 2010